Wednesday, 21 January 2009


I think I can can confidently say that most if not all football fans who follow the game more widely know that when chairman and assistant managers start coming out in support of a manager means they are in trouble.

So if we have worked that out - how come the clubs haven't?

What they need is a cuter strategy.

After all, that is precisely how managers such as Alex Ferguson operate.

In any walk of life, people who have sustained success exude confidence and self-belief.

It's not arrogance. And it has to be real.

You have to convince your audience to trust you and to achieve that you have to trust yourself.

Gareth Southgate - step up and meet your public head on. And show them what you are made of.