I've been on a train today.
Nice to have a day out of the relentless tasks at the office and a bit of time for reflection.
I took the opportunity to read a book I was recently given called "Personal Brand Essence".
Whilst there wasn't anything essentially new in the text, it was thought provoking. Most usefully, it offered a tool to condense complex ideas into one symbolic word, offering access to those ideas in a moment. Particularly useful when you are in a tight corner and need an anchor or handhold.
It got me thinking about how I might identify the "personal brand essence" of Georgina Best.
So I applied the tool.
And the outcome was resoundingly clear,
It was never going to be anything else?
What was it?
Well - "Foxy" of course.
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